Class of ‘70, VMI

From the VMI Department of Communications and the Alumni Association

LEXINGTON, Va., Nov 20, 2006 — The Virginia Military Institute Alumni Association is again collecting mailing addresses of alumni deployed overseas as part of Operation Iraqi Freedom and Operation Enduring Freedom. This is the second time a recognition program has been implemented to recognize alumni serving in both Afghanistan and Iraq.

The addresses will be used to mail unique VMI hats that are embroidered with the VMI Spider, “Heard from today” and the letters OIF/OEF.

“We’ve had literally hundreds of alumni who are overseas and making sacrifices the VMI family appreciates so much,” said James F. Spellman Jr. ’85, president of the VMI Alumni Association. “This special hat was universally adopted during our first mailing to troops and it’s something alumni really appreciate.”

The Alumni Association will collect ground addresses via email by sending the APO address and complete address to: jwranek@vmiaa.org. The addresses collected will allow the Alumni Association to provide information and items to alumni while they are deployed throughout the year, and not just during the holidays.

Fall 2006 TV Ads Airing

VMI Communications & Marketing, in cooperation with the VMI Alumni Association, and media partner NBC-TV Roanoke, WSLS-TV, has produced a second series of television commercial spot announcements as part of its marketing efforts to build the VMI brand and to offer a glimpse to young viewers of VMI graduates who look back fondly on their VMI experiences. The “Young Alumni” spots are slated to be broadcast through the end of November to more than 400,000 households with more than 1-million viewers. The five ads produced by the VMI Office of Communications & Marketing for the Alumni Association are the second in a series of TV ads produced by C&M designed to reinforce the Institute’s cadet recruitment efforts and to enhance the VMI public image. The commercial spots began airing at different times in the program day beginning in late October 2006 and are scheduled to air during strategically selected timeslots in the weeks following. See the commercials on the VMI Web site here.